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At the recent conclusion of the deal, Peter Couch, CEO of whatsonjamaica.com stated: 'The completeness of whatsonjamaica.com information portal enables hotels, villas, condominiums and other stakeholders to provide their customers with minute by minute information updates on room availability, ground transportation to and from events etcetera. Whatsonjamaica.com, unlike travel agents, will not receive a commission on accommodations sold, in fact, the company is eager to allow travel consultants to use this information and ensure that all accommodations are sold.”
Couch said that it was critical that the stakeholders place the information at whatsonajamaica.com since it is made easy and accessible through the creation of unique user names and passwords which allow each company to access and change their information online as it happens. “To make it even easier,” he continued “the staff of whatsonjamaica.com can take the information by phone and update it immediately before the phone is hung up.”
The value of Air Jamaica’s promotions for this event will be well over $JA 100 million dollars and all of Montego Bay can take advantage of this kind of advertising by placing information about available accommodations and activities at the whatsonjamaica.com web site, where it can be used by those who plan to come to the festival.
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